Credit Cards - Developing And Managing a Successful Payment Cards Business
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List Price: $114.95
CardsDebt.info Price: $91.96
Your Save: $ 22.99 ( 20% )
Availability: Usually ships in 24 hours
Manufacturer: Ashgate Publishing
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Average Customer Rating: [ not yet rated ]
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Binding: Hardcover
Dewey Decimal Number: 332.7650685
EAN: 9780566086489
ISBN: 0566086484
Label: Ashgate Publishing
Manufacturer: Ashgate Publishing
Number Of Items: 1
Number Of Pages: 202
Publication Date: 2005-11-30
Publisher: Ashgate Publishing
Studio: Ashgate Publishing
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Editorial Reviews:
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The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. "Developing and Managing a Successful Payment Cards Business" offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
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